About Legal Copywriting and Storytelling

What we cover

Legal Copywriting and Storytelling covers the writing side of a defense firm’s marketing: how to structure a page, how to replace vague claims with facts, how to tell stories without breaching confidentiality, how to write headings and calls to action, and which words can create problems under lawyer advertising rules.

How these guides are researched

We work from primary sources: the ABA Model Rules on advertising and confidentiality, ABA formal opinions, state bar advertising guidance and Google’s documentation on helpful content. We add what we see writing for real defense firm websites, without naming clients, and we don’t publish statistics we can’t source.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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